Attribute substitution
The tendency to answer a hard judgment question by unconsciously substituting an easier one.
EstimationAssociation
Learning Path
Comparison Traps And Choice Architecture
A path for the biases that reshape preference by changing the frame, the menu, the proxy, or the amount of visible motion in the decision process.
7 biases
Teaching And Team Use
55 min
By the end of this path
- Notice when the menu, proxy, or system recommendation is manufacturing preference.
- Teach product, policy, and purchasing teams to test the frame as well as the options.
- Translate bias vocabulary into interface and workflow design decisions.
How to study it
Work the pages in order, then loop back and compare which distortions happened earliest, which ones protected the first impression, and which ones interfered with later learning.
Next:
Biases in this path
This is a deliberate sequence, not just a themed pile. Start at the top if the context is new to you.
Contrast effect
The enhancement or reduction of a certain stimulus's perception when compared with a recently observed, contrasting object.
RecallAssociation
Decoy effect
The tendency for a dominated third option to shift preference toward a nearby target option.
DecisionBaseline
Default effect
The tendency to favor the preselected or default option simply because it is already positioned as the path of least resistance.
DecisionAssociationChoice architecturePersonal decisions
Action bias
The tendency for someone to act when faced with a problem even when inaction would be more effective, or to act when no evident problem exists.
DecisionBaseline
Automation bias
The tendency to depend excessively on automated systems which can lead to erroneous automated information overriding correct decisions.
DecisionAssociation
Conjunction fallacy
The tendency to assume that specific conditions are more probable than a more general version of those same conditions.
EstimationAssociation