Cognitive Biases

CogBias

A practical cognitive-bias site with clear definitions, learning paths, assessments, self-audits, and debiasing tools.

Learning Path

Comparison Traps And Choice Architecture

A path for the biases that reshape preference by changing the frame, the menu, the proxy, or the amount of visible motion in the decision process.

7 biases Teaching And Team Use 55 min

By the end of this path

  • Notice when the menu, proxy, or system recommendation is manufacturing preference.
  • Teach product, policy, and purchasing teams to test the frame as well as the options.
  • Translate bias vocabulary into interface and workflow design decisions.

How to study it

Work the pages in order, then loop back and compare which distortions happened earliest, which ones protected the first impression, and which ones interfered with later learning.

Next:

Biases in this path

This is a deliberate sequence, not just a themed pile. Start at the top if the context is new to you.

Attribute substitution

When a judgment has to be made (of a target attribute) that is computationally complex, and instead a more easily calculated heuristic attribute is substituted. This substitution is thought of as taking place in the automatic intuitive judgment system, rather than the more self-aware reflective system

EstimationAssociation

Contrast effect

The enhancement or reduction of a certain stimulus's perception when compared with a recently observed, contrasting object

RecallAssociation

Decoy effect

Where preferences for either option A or B change in favor of option B when option C is presented, which is completely dominated by option B (inferior in all respects) and partially dominated by option A

DecisionBaseline

Default effect

The tendency to favor the preselected or default option simply because it is already positioned as the path of least resistance.

DecisionAssociationChoice architecturePersonal decisions

Action bias

The tendency for someone to act when faced with a problem even when inaction would be more effective, or to act when no evident problem exists

DecisionBaseline

Automation bias

The tendency to depend excessively on automated systems which can lead to erroneous automated information overriding correct decisions

DecisionAssociation

Conjunction fallacy

The tendency to assume that specific conditions are more probable than a more general version of those same conditions

EstimationAssociation