When a judgment has to be made (of a target attribute) that is computationally complex, and instead a more easily calculated heuristic attribute is substituted. This substitution is thought of as taking place in the automatic intuitive judgment system, rather than the more self-aware reflective system
EstimationAssociation
The enhancement or reduction of a certain stimulus's perception when compared with a recently observed, contrasting object
RecallAssociation
Where preferences for either option A or B change in favor of option B when option C is presented, which is completely dominated by option B (inferior in all respects) and partially dominated by option A
DecisionBaseline
The tendency to favor the preselected or default option simply because it is already positioned as the path of least resistance.
DecisionAssociationChoice architecturePersonal decisions
The tendency for someone to act when faced with a problem even when inaction would be more effective, or to act when no evident problem exists
DecisionBaseline
The tendency to depend excessively on automated systems which can lead to erroneous automated information overriding correct decisions
DecisionAssociation
The tendency to assume that specific conditions are more probable than a more general version of those same conditions
EstimationAssociation